Are You Getting the Results You Expect From Your Marketing? "We Hope You Come Back..." Hi there, That's all the receptionist said as we were leaving and it surprised me. Why? Well, Susan picked up a couple of tickets for...
Why I'll Never Use Hostgator... I've been looking for a new web host for a while and heard several good things about Hostgator along with some firm recommendations so I thought I'd give them a try. Thing...
Info Marketing Boosts Knowledge Hi there, I was teaching some of my students the other day and one of the questions I asked them was "what do you do in your spare time?" I had a small class of ladies...
How Do I Market Myself As A Copy Writer? Hi there, I recently received an email from someone who was wondering how to market himself as a copywriter. Here's what he wrote. Forgive me for being sceptical but... Three...
The Jungle Book and Sales Letter Tips? Hi there, I remember going to watch Walt Disney’s the ‘Jungle Book’ when I was younger, I went to see it twice in fact and thoroughly enjoyed it. I can still see...
You’ve probably seen the emails flying around the Internet stating “There Will Be Blood” haven’t you? And when you read through them you see that there’s this big, well respected marketer who’s so pissed by a student of his who has supposedly ripped off [...] Continue Reading…
Hi There,
How are you today? Feeling fantastic I hope.
Direct response veteran Tom Collins suggests asking these 5 questions when assessing print advertising effectiveness:
Does the ad state or imply the problem? – Every ad presents a solution to a problem, whether it’s how to quench [...] Continue Reading…
Want to jack-up the results that you get from your advertising?
Next time you plan a campaign be sure to follow these 7 guidelines and you can create a winning advertising strategy:
1. Plant Your Flag! Ask yourself, “What is the one great thing [...] Continue Reading…
I would say so, let me tell you why…
Recently a client of mine wrote to me recently saying that he was having trouble making sales from his website.
I took a quick look and it was obvious why he was having problems; all that was [...] Continue Reading…
If you want your prospects to easily understand your sales letter you need to give it a breath test.
That’s because short sentences are easier to read than long sentences. But how long is too long for a sentence?
You can determine the maximum sentence length [...] Continue Reading…
Writing Highly Persuasive AND Lucrative Sales Letters Just Got Easier with this Informative Guide at your disposal