A former down and out teacher turned copywriter is giving away free sales letter critiques to celebrate the launch of his effective sales letter writing guide for home based business entrepreneurs. Stuart Elliott rolled out the service in response to requests from many would be home based entrepreneurs who don’t have the resources to pay the $300 or more per hour that industry experts demand.

Nanning, South China, October 24, 2006 — A former down and out teacher turned crack-shot copywriter is giving away free sales letter critiques to celebrate the launch of his effective sales letter writing guide for home based business entrepreneurs. Stuart Elliott rolled out the service in response to requests from many would be home based entrepreneurs who don’t have the resources to pay the $300 or more per hour that industry experts demand.

As an Internet based business owner and former down and out teacher who once had to sell his CD collection to put food on the table, Stuart knows what it is like to struggle to get an online business going.

He has been consulting and sharing his copywriting knowledge with entrepreneurs around the world but when he discovered that many would be entrepreneurs just didn’t have the resources for a much needed critique he swore to give them the ‘leg-up’ they needed.

“I was once destitute and broke so I know the problems many cash strapped, would be entrepreneurs face when starting up an online business.” stated Stuart, “They get coerced into buying one high priced guide after another but there is little real practical help with the nuts and bolts of actually correcting their sales copy.”

All e-commerce on the Web is carried out by means of the written word and unless would be entrepreneurs learn to master this vital skill they have very little chance of realizing their dreams.

In fact, approximately 95% of would be entrepreneurs are doomed to failure from the start because they just don’t have the knowledge to be able to write compelling copy in their emails or on their websites.

But this new service, aimed primarily at beginners, is intended to come to the aid of the thousands of new entrepreneurs who are struggling to get their businesses off the mark.

According to Stuart “Often, even the most experienced business professionals come online and try to market their products with a level of English that is fine for a doctoral thesis but just doesn’t cut it in the world of sales and marketing. They have to learn how to write in a way that makes for interesting and persuasive reading.”

With Stuart’s background as a teacher he is well placed to be able to pass on his knowledge in a way that ordinary people can understand.

For more information on how you can easily learn to write compelling sales copy and secure a free sales letter critique visit http://howtowritekickbuttcopy.com

Contact Information

Stuart Elliott

Stuart Elliott Copywriting Inc.
stuart {at} gainmoreonline.com
008613877161464

Now we’re getting to the nitty-gritty part of your sales letter – getting your prospect to buy ‘Will He or Won’t He?’

By now you have acknowledged the problem your prospect is facing and you have introduced your solution to him…

You have stressed the benefits of your solution and shown your collection of testimonials to back up all your claims about your product’s effectiveness. Your prospect has read your iron-clad guarantee and feels secure that were he to buy from you he would have no risk whatsoever.

All that remains is to persuade him to hit that ‘buy’ button and enter his credit card details into your online order form.

You’ve built up an intense desire in your prospect but this is no time to let up… the ‘marriage hasn’t been consummated yet.’

This is the time to really hit him hard, don’t give him the slightest chance to hesitate, show him a powerful sub-headline that pushes him over the edge and makes him hit that buy button with a frenzy that cannot be surpassed!

Your follow-up sub-headline must impel him into immediate action, whatever you say must be strong enough to remove the last vestiges of doubt from his mind. He’s near boiling point from your powerful sales copy so the final push could be:

· YES! I Want To Make… This Month.

· Don’t procrastinate.

· It is time to get a better life, isn’t it?

· Don’t Let This Unique Opportunity Slip Through Your Fingers

· Are you ready?

· Test-drive XYZ program now.

· Try ABC out for 30 days, risk-free.

You can also remind your prospect about your risk-free guarantee policy
“…don’t forget that when you purchase…”

Also you can use the fear of loss to help push him over the edge. Show him exactly what the stands to lose if he doesn’t buy your solution now. If necessary remind him why he has read the letter so far, restate his problems and urge him to act now!

Take a look this sales letter

It builds up the product, then hits you with a couple of powerful testimonials just before the order button, the call to action is a simple but effective “I’m convinced…”

“Wait a minute, WAIT a minute – you haven’t mentioned price yet”

That’s very true but if your sales letter is good enough you will have built up such a deep primal desire inside your prospect that he wants your solution – no matter what.

I quite often see sales letters where there is no mention of price at all on the pages. It’s only by hitting the order button that you get to see how much you pay. As I said this tactic relies upon building up a deep need for your product in your prospect.

It stems from really knowing your target market and having just the solution they want – they don’t care about price, they just want the solution.

Speak to you soon,

Stuart.

“Email Marketing is Just Another Form Of Drug Addiction”

Hi there,

I’ve just got back from two weeks travelling around China.

As I was going to be away from home and I wanted to keep on top of things whilst I was away I set up an ‘email forward’ to my gmail account so that I could pop in to any interenet cafe I found and stay abreast of my business as well as all the latest offerings whilst I was on my travels.

Internet cafe’s are common throughout China so I though that I wouldn’t have any problems – boy was I wrong! I didn’t get to visit a single one and it wasn’t through lack of cafe’s either, my mother who’d flown out from the UK to visit me got a bad case of ‘Chinese Tummy’ that just didn’t want to go away… I managed to sprain my collar bone which meant I was laid up in bed for two days and time just seemed to disappear… before I knew it I was on the plane back home.

Two whole weeks without checking a single email…

I hoped that there hadn’t been any support requests that I’d missed (I”m usually very punctual answering those!) and that nothing was amiss – amazing how you worry when the emails are not pounding in…

Well as soon as I got home I rushed to my computer switched on the power to get the trusty old electrons rushing around inside it then went to make a cup of tea…. Aaaah, beautiful!

Tea in hand I delegated the unpacking as unimportant and settled in to look at my emails, with shaking hands and some trepidation I must admit.

I fired up my client and whilst I was waiting for it to download all the mails I went to gmail to see the redirects.

Well I was in for a shock I can tell you… there were thousands of emails! I couldn’t believe how many I’d got and it took me some time to scan them then delete the ‘rubbish’.

Once my email client had finished downloading I then went through each folder carefully, selecting the truly useful emails and of course sales receipts to keep and unsubscribing/deleting the rest. This process took me a few hours – I was on so many lists, sometimes subscribed more than once so receiving 6 or 7 copies of the same email!

What a waste of time…

This got me to thinking about the way I was running my business and how much time I was dedicating to useless tasks, yes I”d heard it all before and was adamant that it was not going to happen to me but… it sort of creeps up on you and before you know it you get addicted.

Yes, ADDICTED and a slave to email, I used to wake up in the morning, switch on my client and let it do its work. Then I’d read through the emails – sometimes taking at least an hour and a half – all the while telling myself I was doing business but in reality just wasting time.

But it didn’t stop there, oh no, I’d leave the client running in the background and every time it played a tune to tell me there was a new message I’d jump – just like Pavlov’s dog – and rush to read it. Not only was this timewasting but it was distracting as well, I’d often be in the middle of something only to have my attention torn away. Afterwards it took me at least 10 mins to half an hour to get it back.

Was I running a business or just ‘farting’ around? I’d definiately say the latter!

Important Lesson…

This wake up was a really important lesson, I calculated that I was wasting a minimum of 15 hours every week playing around with emails – no wonder I hadn’t got the freedom I was looking for.

So now if I subscribe to a list it I’d better receive high quality relevant info otherwise I won’t stay there. Also I’m more circumspect about who I subscribe to now – I know you can always unsubscribe but, emails tend to accumulate and it takes my valuable time to unsubscribe.

If I’m a recent unsubscriber to your list I apologise, but either your message or products didn’t match my needs. I urge you to look at the lists you subscribe to and see how useful they are to you, this includes mine. If my writings and offers are not for you why waste your time reading them?

Next I urge you to really take some time to consider your own writings and do your utmost to match them to your subscribers, providing relevant info with exciting headlines to help them stay on your lists.

Finally I am going to limit my access to the email drug and set stict times to open emails, it’s going to be difficult but like all addictions it can be licked!

To your success, Always.

Stuart

What is a guarantee?

Yes, I know it’s an offer to give your prospect his money back if he doesn’t like your product but… What really is a guarantee?

I want you to think about this for a few moments….

Did you find the answer you were looking for? A guarantee is a risk reversal for your prospect. Simply put, it takes the responsibility for buying your product from his shoulders and puts it squarely upon yours.

You promise him that he’ll be satisfied with your product no matter what, or you’ll give him his money back. But why should you do that?

Well after telling your prospect all the wonderful things your product can do for him and proudly showcasing your precious testimonials, he is probably thinking, “…That’s good. But should I risk buying this product from you?” And the answer is a resounding NO, unless…

Purchasing anything online is risky. Don’t blame your prospects for being scared. There are more scam artists ‘out there’, ready to steal from innocent people, than there are stars in the night sky (Maybe a slight exaggeration, but I think you get my drift!). Everywhere you turn in life you will find someone who wants to steal from you no matter what and the Internet is no different.

What makes it worse though, is the fact that your prospect cannot see you, he is dealing with a few lines of text and/or a pretty picture on a computer screen.

The only way to really gain his trust is to give a concrete, all encompassing, money back guarantee and to abide by that guarantee no matter what!

If you ask me how long should my guarantee be and I tell you a minimum of 90 days you’ll probably step back in horror. “…What! Give my prospects 90 days to claim a refund – I’ll never make any money and will be broke in no time!”

However let me tell you something that will make you think a little:

“The longer your guarantee, the LESS chance there is of your client wanting to ask for his money back!”

I can hear you now “…that doesn’t make sense!” – but let me explain things a little.

If you only offer a guarantee of one week what do you think your client is going to do? He’s going to keep on thinking “…I’ve only got a few days to make up my mind about getting my money back, maybe I’d better do it now – just in case!”

His foremost thoughts are going to be whether he’s going to lose his money by missing the deadline for asking for a refund. He may NEVER have even looked at your product yet because he’s been too busy with something else. He is consciously aware of the time passing though, and, more likely, than not will ask for a refund just to make sure he doesn’t miss out.

If you extend that guarantee to 30 days, 60 days, 90 days or even longer the pressure is off of him. He’s got time to finish what he’s doing, he’s in no hurry to check your product and learn how to use it properly, the money-back part of your guarantee does not become a priority in his mind. Heck he may even forget about the guarantee anyway!

By offering a longer guarantee you will also increase your sales. This is because your prospect feels safe and secure in the knowledge that he has plenty of time to try out your product and claim a refund if he wants to.

Have a look at this guarantee from Xsitepro they allow their clients to use their product for one whole year – yes, 365 days! – and, if at any time during that period the client doesn’t feel satisfied, they’ll give him a full refund.

It’s a great website building program so just think how many websites the client could’ve built in that year, how much money will he have made before his guarantee period is up? Now that’s what I call a powerful guarantee!

Think about it, this is a brilliant guarantee that takes all the risk away from your prospects.

How about trying this next one?

Don’t collect any money from your prospect before he’s used your product for one whole month, for FREE! Simply collect his credit card info but don’t bill him, let him use your product and towards the end of one month remind him that he needs to return your product or you will bill him.

More than 99% of your clients will want to keep your product now that they’ve experienced the benefits. Want to make it even more powerful? Extend the trial period to 60 days!

This takes every single iota of risk from his shoulders and can get your prospects buying from you in droves!

Giving a money-back guarantee also demonstrates how confident you are in the quality of your product. If for any reason your customer does not like your product or think it is not for him (sometimes a client needs to try it out to make sure), he can promptly ask for a refund and delete the product from his PC. Your prospect cannot lose.

A word of Warning! As an Internet Business owner, you too are at risk from the scammers. There are some people who buy products online with absolutely no intention of paying for them. They offer their credit card number, download the product and promptly ask for a refund. Of course, they still keep your product and even pass it amongst their friends.

Whilst there is not a great deal that you can do about this there are a few steps you can take. Some vendors offer digital encoding products to allow you to lock your products in such cases. One such product is ebook pro (You should click this link just to read the sales letter, it’s quite a masterpiece!)

Another alternative is to keep a database of the people who ask for refunds and if there is anybody who habitually follows this route ban his IP address from accessing your website. You could also ask your payment processor to refuse his credit card as well.

Fortunately this is not so common an occurrence to make trading on the Internet unprofitable, but it is a problem you should be aware of! Rather than worry overly about this though it is wiser to spend your time improving the conversion rate of your sales letter and thus bring in even more revenue.

If you follow this route you will soon find out that your your sales profits far out weigh the refund amounts.

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Stuart Elliott is a world class copywriter who has written numerous stories on sales letters and copywriting. Drop by:
http://howtowritekickbuttcopy.com to pick up a free copywriting power guide.

Article copyright Stuart Elliott 2006 all rights reserved. You may only reprint this artitcle in it’s entirety and you must include this resource box.

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