Hypnotic Marketing has just become Dr Joe Vitales best selling book ever…

It’s not just one ebook either… Along with all the bonuses, I’ve downloaded 32 pdf’s and mp3’s… Secret after secret, so much information crammed into every one…

Imagine how much money you can make with all those hypnotic tools in your arsenal

“Get it, Use it, Profit from it…”

Do yourself a favour and grab a copy today, it’s a measly $27…

Speak to you soon,

Stuart

PS
Do you like Kylie?

Hi there,

Here’s a short excerpt from a new book I’m busy with. It’s provisionally titled: ‘Writing With the Customer in Mind’

Whilst writing your sales letter you’ll agree that the customer’s thoughts and feelings are the most important thing to keep in mind as you write.

Your sales letter should address those feelings specifically, but what type of things concern the potential customer whilst they visit your website?

Look at this quote from a client…

“The three things that make me want to buy online are:

• Testimonials available about the product or the buying process
• Quality of the graphics/words used to highlight the product
• A good description of the product or service and not just a flashy picture

The three things that make me want to click-away are:

• Offers that seem to good to be true or that make too many promises
• Language or graphics that “talk-up” or “talk-down” to my intelligence
• Adverts that take me away from the information at hand

- Submitted by Luz Willis”

The number one reason Luz states for wanting to buy online are testimonials, and what’s interesting is that he states they SHOULD be about the buying process as well as the product.

You’ll probably agree that most marketers miss this when adding testimonials to their sales copy… they solely concentrate on the product testimonials.

Don’t make this mistake yourself.

If you don’t have any testimonials about the buying process create a small video walking the customer through it. Be sure to include info about the security of the site, pointing out the ‘padlock”and https’ in the browser window.

Independent tests have shown that this one step alone can increase sales by as much as 7% so it’s worth the extra time and effort.

Hope you enjoyed this tip, and do leave me a comment if you’ve any tips you’d like to add yourself, I always like to hear from you.

Speak to you soon,

Stuart.

PS
If you don’t have time to write a sales letter drop me a line at {copy at kungfucopywriter.com} and let’s talk about how I can help you.

Tags: Sales Letters

Hi There,

How are you today? Feeling fantastic I hope.

Direct response veteran Tom Collins suggests asking these 5 questions when assessing print advertising effectiveness:

1. Does the ad state or imply the problem? – Every ad presents a solution to a problem, whether it’s how to quench your thirst or choose your next car.
2. Does typography invite reading? – Text type not too small or pale, lines not too wide?
3. Does it include proof? – Favourable facts beat claims.
4. Does it identify the product? – Best way to attract buyers of what you’re selling is to make instantly clear what it is.
5. Does it tempt and reward response? – Display Web site address clearly, promise something relevant and worthwhile there.

Source: Collins, Tom, “How I would Have Done These Ads”
(Wizard Press, 2006, p. 178).

You should ask these questions about your online writing as well.

Speak to you soon,

Stuart.

PS
Want some help with your ADs? Drop me a line to:
[copy at kungfucopywriter.com] – I’ll be glad to oblige. (Remove the brackets and replace ‘at’ with @)

Want to jack-up the results that you get from your advertising?

Next time you plan a campaign be sure to follow these 7 guidelines and you can create a winning advertising strategy:

1. Plant Your Flag! Ask yourself, “What is the one great thing I can say about my product that none of my competitors can say about theirs?”

2. Dig Your Trench! Ask yourself, “How can I find a place for my product in my customer’s mind by relating it to what’s already in there?”

3. Take Dead Aim! Ask yourself, “What does my best prospect already believe that will make her want to buy my product without persuasion?”

4. Take Your Best Shot! Ask yourself, “What is the most I can afford to give away to get a new customer?”

5. Take a Risk! Ask yourself, “How can I make buying from me as easy, safe, and convenient as possible?”

6. Make an Impact! Ask yourself, “How can I break through the clutter?”

7. Make it Count! Ask yourself, “How can I move my customer from awareness to action?”

Source: Richard Armstrong

The above steps will also help you write more effective sales copy, give them a try, you’ll be glad you did.

Speak to you soon,

Stuart

I would say so, let me tell you why…

Recently a client of mine wrote to me recently saying that he was having trouble making sales from his website.

I took a quick look and it was obvious why he was having problems; all that was on his page were a few lines of writing and half a dozen or so banners. And, to make things worse, there was no targeting of these banners to whoever may drop by for a visit.

Now, many would-be entrepreneurs fall into this kind of trap when they start out on their marketing journey. Often they simply put up a website with a whole host of unrelated affiliate links on the page, little or no copy there, drive any kind of traffic to the site then sit back and wait for the sales…

Only there aren’t any sales.

And why not?

Because they have committed many fundamental mistakes…

From the non-targeted traffic to the forest of affiliate links, the visitor has nothing of interest to focus on. So he leaves, never to return.

Please don’t make the same mistakes. Make sure the traffic you drive to your site is targeted to the product you have to sell and write your copy in such a way as to inform and educate your reader. Identify his or her needs or problems then show why your product is the only product that will solve them and you will get sales.

When you write, adherence to the following five ‘rules’ will ensure that more of your visitors stay focused on your words and want to buy from you.

The 5 Commandments of Writing For Your Reader

1. Educate and enlighten your reader by providing information in layman’s terms. Think of yourself as a translator for someone who may not be familiar with technical language.

2. Adopt newspaper format in writing your text. Speak to your reader in short, easy-to-read sentences and paragraphs.

3. Guide your reader through the article by using bullet points, subheads, underlining and italicization.

4. Stay focused. Don’t lead your reader through a maze of information that does not provide much of a background and does not support your point.

5. Make sure that you understand the information completely before translating it to your reader.

Source: Marcy Kowalchuk, Mealey Publications (NEPA conference, 6/02)

Have a good week.

Speak to you soon,

Stuart.

PS
If the thought of writing your own sales letter is a little daunting or if you are just too busy to write, drop me a line to: copy[at]kungfucopywriter.com – I’ll be happy to write for you or review one you have already written.

Tags: sales letters