I would say so, let me tell you why…

Recently a client of mine wrote to me recently saying that he was having trouble making sales from his website.

I took a quick look and it was obvious why he was having problems; all that was on his page were a few lines of writing and half a dozen or so banners. And, to make things worse, there was no targeting of these banners to whoever may drop by for a visit.

Now, many would-be entrepreneurs fall into this kind of trap when they start out on their marketing journey. Often they simply put up a website with a whole host of unrelated affiliate links on the page, little or no copy there, drive any kind of traffic to the site then sit back and wait for the sales…

Only there aren’t any sales.

And why not?

Because they have committed many fundamental mistakes…

From the non-targeted traffic to the forest of affiliate links, the visitor has nothing of interest to focus on. So he leaves, never to return.

Please don’t make the same mistakes. Make sure the traffic you drive to your site is targeted to the product you have to sell and write your copy in such a way as to inform and educate your reader. Identify his or her needs or problems then show why your product is the only product that will solve them and you will get sales.

When you write, adherence to the following five ‘rules’ will ensure that more of your visitors stay focused on your words and want to buy from you.

The 5 Commandments of Writing For Your Reader

1. Educate and enlighten your reader by providing information in layman’s terms. Think of yourself as a translator for someone who may not be familiar with technical language.

2. Adopt newspaper format in writing your text. Speak to your reader in short, easy-to-read sentences and paragraphs.

3. Guide your reader through the article by using bullet points, subheads, underlining and italicization.

4. Stay focused. Don’t lead your reader through a maze of information that does not provide much of a background and does not support your point.

5. Make sure that you understand the information completely before translating it to your reader.

Source: Marcy Kowalchuk, Mealey Publications (NEPA conference, 6/02)

Have a good week.

Speak to you soon,

Stuart.

PS
If the thought of writing your own sales letter is a little daunting or if you are just too busy to write, drop me a line to: copy[at]kungfucopywriter.com – I’ll be happy to write for you or review one you have already written.

Tags: sales letters