Give Your Sales Letter The “Breath Testâ€
Posted on : 12-03-2008 | By : Stuart | In : Copywriting Tips
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If you want your prospects to easily understand your sales letter you need to give it a breath test.
That’s because short sentences are easier to read than long sentences. But how long is too long for a sentence?
You can determine the maximum sentence length by using the “breath test.â€
Without taking in a gulp of air, and just with the amount of air you ordinarily have in your lungs, read the sentence aloud at a normal conversational speed and volume. If you run out of breath before you get to the end, the sentence is too long.
Solution: Break it into two sentences at a point where a new idea is introduced.
