There’s a hot bidding war on over at Ebay this very moment.

Clayton Makepeace has taken his favourite T-Shirt and put it up for auction (I hope he washed it first)…

And so far this hot little item has attracted bids of $1025 but… this money is not going to end up lining Clayton’s pocket. Not at all. In fact the higher the price goes the more HE will have to pay.

You see, he’s agreed to match the winning bid – up to $10,000 – and that’s a lot of money in anyones book.

But, why is Clayton being so generous?

Well as you know. Recently the lovely wife of Michel Fortin, Sylvie, recently started her own personal war. She vowed NOT to let the breast cancer that had attacked her out of the blue destroy her life.

She’s been fighting hard and is winning the battle. You can read her story here on her blog, BreastCancerVictory.com.

The Fortins are big friends of Clayton’s and he has decided to help all breast cancer victims, his mother also suffered from this terrible disease shortly before she died, so he decided to put his favourite T-Shirt up for auction.

Emblazoned across the chest are the words “Squeeze a Boob, Save A Life” — You can see a picture of it here.

Can you imagine the contacts you’d make if yours was the winning bid and you were to walk into a conference wearing this Copywriting legends favourite T-Shirt?

Everybody would be scrambling to talk to you – what a wonderful way to build up a contact list.

Go over to the auction right now and see how much YOU can make Clayton pay out… And hurry there’s only a few days left.

Here’s the link again

Let’s hope he pays a bundle!

Stuart.