Hi there,

Back in my early days when I was starting to write copy it used to take me ages to write a sales letter.

I’d start to write a few words then go back and reread what I’d written, changing a few things here and there — it seemed like the more I changed the more I wanted to change.

Hours, sometimes days to write a simple sales letter…

This was crazy but I didn’t know any better. To me it seemed logical to keep my mind fresh by reviewing things as I went along…

But I didn’t realise that what I was in effect doing was messing up my train of thought and stifling my creativity.

It was only when I spoke to my mentor about time management and writing killer copy faster, that I discovered the easy way…

You could say that was one of my biggest breakthroughs — it’s increased my productivity a thousand times.

The advice he gave me was priceless; here’s what he said…

“No matter what comes into your mind put it down, don’t stop to read it or think about it. Just write and keep on writing, spelling mistakes, grammar misuse – jot it all down….

Even if you’ve no idea of an opening write down the first words that come into your mind and keep on going.

When there is nothing left in your mind to write take a break, go for a walk, do something different – anything. Later when your mind is more refreshed come back and start editing.

First rearrange your sentences and paragraphs into a logical order so that your copy flows seamlessly from start to finish. Then get to work on the structure of your sentences and paragraphs, sort out the spelling and grammar mistakes.

Now start inserting powerful headlines and sub-headlines in strategic parts of your copy. (Remember that any readers will use these to make their buying decision alone so they should tell the story in themselves or at the very least tease the reader into wanting to read more)

When you’ve finished file your sales letter away for a day or so, don’t think about it or even glance at it again.

After a couple of days have another look through fresh eyes – your prospects – and make sure it flows, tells the story you want to tell and, of course, excites your prospect.

Read it aloud, anything that doesn’t flow will be difficult to read out, you’ll find your tongue tripping over the mistakes.

Now polish those sections and that’s it – you’re ready to make your sales.”

I followed that advice to a ‘T’ and my productivity rocketed which was great but a great bonus was that my copy read better and pulled better.

So next time you set out to write your sales copy do the same — just start writing no matter what is in your mind. Don’t sit there trying to think of the perfect opening just write!

To your success, always.

Stuart