Like everything else in life learning to write Killer copy takes a little work and the more time you spend perfecting it the better you will become.

But just how do you start to write such a letter?

Well, the very first thing you should do is read as many good sales letters as you can and study them to see what grabs your attention, try to find out what words and phrases get you hooked.

All good sales letters make use of words that trigger emotions and these have a very powerful influence on the reader.

After reading a few letters you will begin to notice a pattern – all of them follow a general template.

The basic ‘Killer Sales Letter’ Format looks like this:-

• Lead-in [Mini headline teaser to lead into main headline]
• Main Headline [Big and bold]
• Sub-headline [Hook]
• From: [Insert your name here]
• Date: [Today's date]
• Introduce yourself. Confirm/agitate the problems/challenges your prospect is facing.
• Sub-headline: [Introduce your product here]
• Highlight the benefits of your product
• Sub-headline: [Introduce testimonnials here]
• Testimonials Include a collection of neatly-lined up testimonials and endorsements
• Sub-headline: Bonuses (optional)
• Sub-headline: [Guarantee]
• Sub-headline: Call to action [Reason To Buy now!]
• Persuade your prospect to buy now. Include Order Form here
• Signature and Picture [A hand written signature adds more power to your sales letter]
• PS’s [Main Benefits of owning your product/fear of loss/extra bonus]
• Final Order Button
• Contact Details [Don't make your email address clickable or the spam robots will pick it up and bombard you with spam]
• Privacy/Disclaimer

The list above is an overview, a rough format of what your sales letter should look like.Of course you can vary it slightly as you wish but this format has been proven to work time after time so why reinvent the wheel?

Now that you’ve seen what the format looks like go back to a couple of the sales letters you read before and see if you can pick out the points above.

Next you need to start imprinting the words and phrases into your brain and the most powerful way of doing this is to actually copy a few really great sales letters out by HAND!

Do not try and type them or copy and paste them, you have to write them down word for word. As you do so the very act of writing the words down will start to implant them into your brain so that they are there to call upon when you need them.

The more often you take the time to do this the quicker you will become a master copywriter and start producing killer copy that propels your readers into action.

Remember there are no short cuts to success so take some action now and write down a couple of killer sales letters!

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Beat The Sales Letter Blues Today.

Learn how to write a sales letter that sucks in sales like a casino sucks in cash.
http://howtowritekickbuttcopy.com/FYC5.html

Article Copyright 2006 Stuart Elliott, all rights reserved. You may only reprint this article in its entirety and you must leave this resource box intact.

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