Many people have told me that they have a mental block when it comes to writing their sales letter.

No matter how hard they try and think they just can’t seem to get things moving.

Are you the same? Do you ever sit there staring into space struggling to find the words?

It’s really frustrating and can happen to us all from time to time but there’s a great way to get those ideas flowing and break out from the mental blocks.

Let me ask you something first though… Do you know your product?

I mean really know your product.

You see in order to be able to sell something you really have to know it in intimate detail. I mean how can you sell the benefits of Liposuction unless you are a woman who’s actually been through the process?

What do you know about it apart from heresay? You don’t know whether there’s any pain involved, whether there’s a special diet you need to eat afterwards.

What feeling is there immediately after the operation? – Do you look into the mirror and see the hour glass figure you were dreaming about before you went for the op, if not how do you feel deep down?

Are there feelings of anger and dismay or is there a deep sense of ecstasy as you look out and see the real you that was hiding inside that tired old body all the time?

Only someone who has really experienced those first fearful glances can really tell this with an emotion that rings true.

You have to know every little thing that you can about your product defore you sit down and try to write your sales letter.

Knowing and loving your product gives you the burning passion to tell all the world about it and is the first step in overcoming the dreaded ‘blank screen’ that so many sit in front of for hours on end.

So the first thing you need to do is to get hold of your product and fall in love with it – that means buy, borrow or test drive it.

Look, you’re going to be writing a story form your heart telling me exactly why I should buy your product, if you don’t know and love it how can you in all truth and honesty tell me to buy it?

Next list the reasons why it’ll help me, look at it, ‘feel’ it, live with it.

How heavy is it? Is it easy to use? Does it have any weaknesses? Understand why I need it and should buy it from you.

An easy way to do this is by ‘brainstorming’.

The way you do this is to take a blank piece of paper and draw a small cicle in the middle, write your product’s name in the middle of the circle.

Now it’s time for you to get the magic going!

Look at the name of your product and write the very first thing that comes into you mind down on the paper.

Draw a line radiating out from the circle and write your thought at the end of the line.

Don’t think or worry about spellling, just write. As Soon as you’ve finished writing one thought another will be there, write that down also.

Soon you’ll have so many thoughts hitting you that you won’t be able to keep up – Just keep going until you have nothing left inside your head.

This is such a stimulating exercise that it’ll often leave you panting for breath!

Once you’ve finished all you need to do is look at what you’ve written and make a list of all the great ideas you have. List them in order of importance.

Now you have the outline for your letter.

Use the most important reason on the list, the main reason why I should buy your product and make this into a sensational headline.

Allow the ideas on the list to flow into one sales letter using sub-headlines when you need to emphasise a point, soon your letter will have almost written itself.

When you write your letter remember to only write it to one person at a time – make it personal!

That’s it for now, go and grab your product, fall in love with it and start to list the reasons why I should buy it. Go on do it Now!

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Resource Box

Stuart Elliott is a world-class copywriter who has written numerous articles about sales letters and copywriting. Pick up your free copywriting power guide at
http://howtowritekickbuttcopy.com

Article Copyright 2006 Stuart Elliott, All rights reserved. You may only reprint this article in its entirety and you must leave this resource box intact.

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