Hi there,

I remember going to watch Walt Disney’s the ‘Jungle Book’ when I was younger, I went to see it twice in fact and thoroughly enjoyed it.

I can still see the characters vividly in my mind even today. There was the lovable but bumbling Baloo the bear – didn’t you just love the way he danced… “I wanna be a man, man cub… walk like you, talk like you…”

Then there was the somewhat sinister Shea Khan the tiger, I used to love his haughtiness. And of course there was Mowgli… But what about the snake, what was his name?

You know I can still picture him today but his name escaped me so I had to look it up online… it was Kaa.

But the scene I remember most was when he tried to hypnotise Mowgli… there were those big, big eyes with circles going round and round — somewhat bewitching and eminently unforgettable.

After that whenever someone spoke to me about hypnotism I got a mental picture of Kaa doing his thing.

But there’s more to hypnotism than that, take the TV for instance… it may seem innocent but scientific studies have shown that it induces a trance like state in children in 30 seconds!

30 seconds…

… Then their minds are programmed to accept whatever the networks want to feed them.

Scary!

As if that wasn’t enough look at this innocent sounding paragraph:

“I need to tell you that ACME Product has just hit the shelves. By now you’ll have
heard that there was a small delay to get it in shops, but we’re pleased to
announce that we can get it there NOW without any problems. We feel proud to
have done so at last.”

Do you see the hidden message there?

Most people don’t, but there is a very strong hypnotic, some would say subliminal message there… it commands you to buy in a subtle way…

Here it is:

“Need ACME Product , [buy] now, get it in shops, get it there NOW, feel proud to
have done so at last.”

Whew…

And that’s just one of the ‘sneaky’ tricks advertisers throw at us every day.

Fact is, you need to know them to defend yourself against them.

And you could even use them in you sales letters…

Imagine you’re midway through explaining your product’s benefits to the reader and you slip in an innocent paragraph with a command like “By now you will clearly understand XYZ product will help you… don’t discount the fact… etc.etc.”

You can tailor your own message and include it a couple of times throughout your sales letter.

Every time your reader sees it he gets a little mental command “Buy now, discount, need…” So later when he gets to your order button his mind is already primed to buy your product.

Sneaky? Maybe, but even if you don’t feel comfortable using copy like this you need to know what people are doing so you can protect yourself…

Fortunately there’s a great free report that details the worst of the tricks, you can get it here:

Find out more about hypnosis today

Speak to you soon,

Stuart.

PS
I’m going to be accepting a couple more copywriting clients shortly, drop me a line if you’d like my help:
copy at kungfucopywriter.com